HERE is the Official Map of Red Bull

HERE, a Nokia company, is now the Official Map of Red Bull. Red Bull Media House will use HERE maps across all of its digital channels.

Red Bull Media House has already begun integrating HERE maps into its wide range of websites and mobile applications. Both companies share a commitment to delivering rich and immersive user experiences across every platform and every device.

With the world’s freshest and most accurate maps, users can now find their way – either virtually or in person – even easier to action-packed events such as the Red Bull X-Fighter Finale in Pretoria, South Africa, or the Red Bull Cliff Diving World Series on the Portuguese archipelago of the Azores.
 
The two companies are also collaborating on new consumer experiences. To re-introduce millions of F1 fans to the Red Bull Ring in Spielberg, Austria, Red Bull Media House created a stunning CGI video featuring Sebastian Vettel and Daniel Ricciardo who explain the track's specific characteristics as they dual around the circuit; With HERE’s highly-detailed maps and Advanced Driver Assistance System, viewers could so easily locate the racing track and experience the difficulty of driving it. Using these mapping technologies together for the first time gave F1 fans an even closer look into the sport they love.

Now online, The Red Bulletin further extends its global reach

The Red Bulletin, the men’s active lifestyle magazine with a global print circulation of more than 2 million, is now also available online at redbulletin.com.

By adding another relevant channel to meet the demands of today’s audiences for easy-to-access premium content, the magazine further extends its reach and accessibility – and its global relevance for media buyers.

Thanks to the responsive design of redbulletin.com and its optimized usability, readers can easily dive into a world of action, sport, lifestyle, art, music and travel content right on their screens, in a format thoughtfully designed for the best and easiest user experience. All articles from the print edition captivate the reader with arresting visual story telling and extra content that takes them even deeper into the stories, such as behind-the-scenes videos, added images and insightful bonus text, uploaded daily. In this move, the redbulletin.com follows the Snowfall approach introduced by The New York Times in 2012 by translating the print magazine into visually appealing online content – including large photos over the entire screen, parallax scrolling and moving images.

The Red Bulletin and redbulletin.com are published by global media company Red Bull Media House in five languages – English, German, Spanish, Portuguese and French – with five international editions and 12 localized country versions.  

Savage Cinema will host the European Premiere of - On Any Sunday, The Next Chapter - for its second edition

This September, the Savage Cinema section of the San Sebastiàn Film Festival will host the European premiere of the new feature film coming from Red Bull Media House and Freeride Entertainment:

“On Any Sunday – The Next Chapter.” Directed by acclaimed filmmaker Dana Brown (“Step into Liquid,” “Dust to Glory”), the feature explores the excitement and passion of the world of motorcycle riding.

Shot in 4K Ultra HD, the film is modern take on 1971’s Academy-Award nominated “On Any Sunday” starring Steve McQueen. Directed by Dana Brown’s father, Bruce Brown (also an executive producer for the new film), the groundbreaking documentary transcended the sport, reaching a wide audience with engaging characters and heartfelt stories. The new release journeys even deeper into the humanity and emotion of motorcycle culture across disciplines – the passion for the race, the thrill of the ride, the love of family and friends. Featured are many of moto’s best, such as Robbie Maddison, Marc Márquez, Ashley Fiolek, Travis Pastrana, Kenny Roberts, James Stewart and Dani Pedrosa, as well as enthusiasts like actors Scott Caan and Mickey Rourke.

Introduced only last year, Savage Cinema offers a non-competitive selection of outstanding adventure and action sports films, showcasing innovative production and storytelling techniques and sharing the evolution of the genre with specialist and mainstream audiences alike.

To honor the European debut of Dana Brown's On Any Sunday: The Next Chapter, Savage Cinema has joined forces with motorcycle’s avant-garde specialty store, El Solitario to produce a haunting piece – watch the powerful clip here!