Sony Music Entertainment Australia and Red Bull Records spin a partnership

In the latest Sony collaboration with Red Bull Media House, Sony Music Entertainment Australia & New Zealand has announced a new distribution partnership with Los Angeles-based Red Bull Records.

As a full-service independent record label, Red Bull Records is dedicated to long-term artist development with a global perspective, and beyond distribution, the new partnership will see the labels developing new artists together.

The first artists to be released through Red Bull Records on Sony Music Entertainment Australia are Twin Atlantic and Itch. Twin Atlantic is an alternative rock band from Scotland whose fourth studio album, Great Divide, will be available beginning the week of August 18, while Jonathan “Itch” Fox is a London artist whose debut solo album The Deep End will be released on October 17. The first single from The Deep End,  “Another Man” featuring Megan Joy, has already made the iTunes top 40.

Explore these artists and more at

First Billboard #1 for John Feldmann and Red Bull Music Publishing

Songwriter, producer and musician John Feldmann has scored his first #1 Billboard Top 200 chart debut.

Feldmann, who is signed to Red Bull Music Publishing, co-wrote six songs and produced/mixed 11 songs on the self-titled Capitol Records debut of Australian band 5 Seconds of Summer, which topped the chart for the week ending August 9, 2014 with 259,000 copies sold. The album “5 Seconds of Summer” has had more than 11 #1 chart debuts internationally and over 23 Top 10 debuts, including a #2 entry in the UK.

Home to acclaimed artists such as the multi-platinum-selling Aaron Bruno of AWOLNATION, Red Bull Music Publishing is both a force for developing talent and a business entity for partnerships with established artists and brands. Feldmann, the renowned lead singer and guitarist for influential rock band Goldfinger, is also recognized for producing and co-writing albums accounting for sales of over 34 million units worldwide. 

As a recent Wall Street Journal article noted, Feldmann worked closely with 5 Seconds of Summer to help the band convey their authentic style and “sound like who they are.” Music magazine Alternative Press lauded the collaboration, saying, “Point a great deal of praise to John Feldmann, the perfect producer for a band like this”; and Billboard declared that the Feldmann-produced track “Everything I Didn’t Say” “glows with meticulous pop production.”

Explore more artists who have worked with Feldmann, like Beartooth, Heaven’s Basement, Blitz Kids and Itch, at

Savage Cinema to showcase two Red Bull Media House films

The full line-up for the Savage Cinema section of Spain’s prestigious San Sebastián Film Festival has been revealed, and both of the 2014 feature film releases from Red Bull Media House have been selected.

In addition to the previously announced “On Any Sunday – The Next Chapter,” Savage Cinema will host the Red Bull Media House feature “Days of My Youth” – with both films making their European premiere at the festival.

Savage Cinema is dedicated to showcasing unique, compelling lifestyles while at the same time redefining the realm of possibility in adventure and action sports films. “On Any Sunday: The Next Chapter” journeys deep into the humanity and excitement of motorcycle culture across disciplines, while “Days of My Youth” takes a look into the lives of skiers, offering a peek into their journeys of self-discovery.

The San Sebastián Film Festival takes place 19–27 September 2014. In the meantime, see the trailers of On Any Sunday and Days of My Youth

HERE is the Official Map of Red Bull

HERE, a Nokia company, is now the Official Map of Red Bull. Red Bull Media House will use HERE maps across all of its digital channels.

Red Bull Media House has already begun integrating HERE maps into its wide range of websites and mobile applications. Both companies share a commitment to delivering rich and immersive user experiences across every platform and every device.

With the world’s freshest and most accurate maps, users can now find their way – either virtually or in person – even easier to action-packed events such as the Red Bull X-Fighter Finale in Pretoria, South Africa, or the Red Bull Cliff Diving World Series on the Portuguese archipelago of the Azores.
The two companies are also collaborating on new consumer experiences. To re-introduce millions of F1 fans to the Red Bull Ring in Spielberg, Austria, Red Bull Media House created a stunning CGI video featuring Sebastian Vettel and Daniel Ricciardo who explain the track's specific characteristics as they dual around the circuit; With HERE’s highly-detailed maps and Advanced Driver Assistance System, viewers could so easily locate the racing track and experience the difficulty of driving it. Using these mapping technologies together for the first time gave F1 fans an even closer look into the sport they love.

Now online, The Red Bulletin further extends its global reach

The Red Bulletin, the men’s active lifestyle magazine with a global print circulation of more than 2 million, is now also available online at

By adding another relevant channel to meet the demands of today’s audiences for easy-to-access premium content, the magazine further extends its reach and accessibility – and its global relevance for media buyers.

Thanks to the responsive design of and its optimized usability, readers can easily dive into a world of action, sport, lifestyle, art, music and travel content right on their screens, in a format thoughtfully designed for the best and easiest user experience. All articles from the print edition captivate the reader with arresting visual story telling and extra content that takes them even deeper into the stories, such as behind-the-scenes videos, added images and insightful bonus text, uploaded daily. In this move, the follows the Snowfall approach introduced by The New York Times in 2012 by translating the print magazine into visually appealing online content – including large photos over the entire screen, parallax scrolling and moving images.

The Red Bulletin and are published by global media company Red Bull Media House in five languages – English, German, Spanish, Portuguese and French – with five international editions and 12 localized country versions.