HERE, a Nokia company, is now the Official Map of Red Bull. Red Bull Media House will use HERE maps across all of its digital channels.
Red Bull Media House has already begun integrating HERE maps into its wide range of websites and mobile applications. Both companies share a commitment to delivering rich and immersive user experiences across every platform and every device.
With the world’s freshest and most accurate maps, users can now find their way – either virtually or in person – even easier to action-packed events such as the Red Bull X-Fighter Finale in Pretoria, South Africa, or the Red Bull Cliff Diving World Series on the Portuguese archipelago of the Azores.
The two companies are also collaborating on new consumer experiences. To re-introduce millions of F1 fans to the Red Bull Ring in Spielberg, Austria, Red Bull Media House created a stunning CGI video featuring Sebastian Vettel and Daniel Ricciardo who explain the track's specific characteristics as they dual around the circuit; With HERE’s highly-detailed maps and Advanced Driver Assistance System, viewers could so easily locate the racing track and experience the difficulty of driving it. Using these mapping technologies together for the first time gave F1 fans an even closer look into the sport they love.