Gaming has a bright future in the ever-shifting environment of dynamic entertainment. Red Bull Media House is capitalizing on this fast-growing format through a number of platforms by developing, publishing and managing:

• Console games
• Browser games and portal
• Mobile games
• Ingame integration

Whether targeting dedicated Red Bull users or creating tailor-made gaming content for affiliated events, we are constantly striving to cover every base in interactive entertainment with our network of world-class developers. By generating millions of downloads and maintaining close contact to highly successful video game franchises, we are able to offer unique partnerships for developing effective marketing strategies for affiliated events and athletes. We develop highly creative communication programs that ensure vertically integrated gaming and branding affiliations across most leading platforms and services.

In collaboration with Microsoft Studios, Red Bull Media House is co-publishing the upcoming Xbox LIVE Arcade title "Red Bull Crashed Ice Kinect". This new game is based on the global sporting series, Red Bull Crashed Ice, and is set for release in winter 2012/13. The game will be an intense winter sports party game experience, in which players compete four at a time down an “ice cross downhill” track at incredible speeds, carving through turns and pulling off crazy stunts on skates in a race to the finish.

Available for iOS and Android, this game brings freestyle moto-x action to mobile devices. Working with award-winning developer Polarbit on the project, we managed to integrate a 360-degree campaign around this hand-held powerhouse of action. Featuring Dany Torres, the winner of the Red Bull X-Fighters 2011 tour, we created opportunities for partners to be part of the action via in-game advertising placements.