Concept

Grow the footprint and awareness of adidas Originals at legendary Barcelona music festival, Primavera Sound, by leveraging the power of the Red Bull Media Network, specifically the Red Bull TV live stream.

Strategy

Adidas Originals were holistically integrated across the Red Bull TV live stream of Primavera Sound as Official Broadcast Partner. The activation included native product integration on the hosts, logo visibility on the Red Bull TV platform, advertisement slots during the live stream and more. Further, bespoke content was created in support of the live broadcast through live performances and editorial stories on redbull.com

Outcome

Almost 2 million logo impressions on Red Bull TV with over 20 million impressions across the Red Bull social media network.

Outcome

Almost 2 million logo impressions on Red Bull TV with over 20 million impressions across the Red Bull social media network.

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