Concept

Through stunning and breathtaking clips and images, the Red Bull Media House supported PUMA´s launch of the shoe “Ignite Limitless”. Together with our partner PUMA, urban explorer Oleg Cricket, accessed forbidden grounds to get inside, above, and around some of the most spectacular urban hotspots in London and Moscow.

Strategy

Red Bull Media House integrated the PUMA shoe “Ignite Limitless” throughout the main content clips as well as into the still images. The moving image campaign was supported by editorial stories on RedBull.com as well as through social media clips on Red Bull´s global channel.

Outcome

The Content series achieved over 1 million views in the first weeks as well as over 14 million social impressions across Red Bull´s digital & social network.

Outcome

The Content series achieved over 1 million views in the first weeks as well as over 14 million social impressions across Red Bull´s digital & social network.

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