Concept

The multi-year partnership between luxury Swiss Avant-Garde watchmaker, TAG Heuer, and Red Bull Media House continues to go from strength to strength, spanning across multiple different touch points throughout the World of Red Bull. At the heart of the partnership is the integration on the Red Bull TV platform as "Official Timekeeping Partner” - counting down to hundreds of live events in the World of Red Bull and beyond.

Strategy

Throughout each year, both brands work together on state of the art content productions and events, which have included to-date: Ride to the Roots with Leonardo Fioravanti, The Streets Don’t Lie football documentary, Red Bull Music Weekender in Zürich and Red Bull Timelaps cycling event in the U.K. Each activation is supported through the TAG Heuer digital advertising campaign distributed across the Red Bull Media Network.

Outcome

The partnership achieved about 90 million impressions in its first year.

Outcome

The partnership achieved about 90 million impressions in its first year.

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