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Intel partners with Red Bull Media House taking Red Bull X-Fighters to new heights
MADRID, SPAIN – June 24, 2016 – When the first round of Freestyle Motocross (FMX) riders rolled into Las Ventas bullring to kickoff the 15th Anniversary of Red Bull X-Fighters in front of 20,000 spectators and a global audience tuned in on Red Bull TV, Red Bull Media House’s technology partnership with Intel® immediately took the action sports to new heights. The first project from the partnership, announced in January during Intel’s keynote speech at the 2016 Consumer Electronics Show (CES) in Las Vegas, centers around Intel’s new technology that captures real time performance data; data that helps the judges, commentators, riders and fans better appreciate the breathtaking feats of the night.
The technology comprises a small, low power, almost weightless device that is mounted to each of the 12 participating bikes. The data collected in real-time is received by anchors on the ground at the venue and transmitted for processing in real-time to an Intel-powered NUC (Next Unit of Computing). Red Bull Media House shares this data in real time with the event commentators and with the television audience via high impact, on-screen graphics. Viewers watching on Red Bull TV from their smart phones, tablets or mobile devices could also click pull down menus to access data highlights from every run of every rider, a much easier way to marvel at the performance without having to pause or rewind the live action.
Beyond the broadcast, Intel technology is already making an impact on the sport. Red Bull X-Fighters, now 15 years old, thrives on innovation; fans expect to see new tricks and bold moves that safely push the sport in exciting new directions. Intel technology powered data, used during training, helped the riders perfect their moves before the competition.
During the event, sensors on the bikes and throughout the bullring captured precise data points including speed, distance, jump height and even the percentage of any given trick that was spent off the bike. The crowd cheered as Levi Sherwood (NZL) nailed a massive 13.7-meter high Indian Air Kiss of Death Back Flip, three-time Red Bull X-Fighters champion, Thomas Pagés (FRA), smacked his face into the handlebars while landing a 10.8 meter bike flip, Josh Sheehan (AUS) completed several double back flips (the hardest, biggest, most dangerous trick in the sport.)
Red Bull X-Fighters marks the first implementation of the partnership. More integrations will follow in the upcoming months with an aim of impacting the audience experience for both music and sporting events.
Red Bull Records artist Twin Atlantic releasing their new album 'GLA' today
“Turns out, when Twin Atlantic unleash untold savagery in the form of a pop song, they’re amazing.” **** NME
"…they’ve upped their game beyond measure. GLA’s songs are snappy, its drums gigantic, its guitar riffs thrilling and McTrusty sings … with the conviction of a man reborn. Anthem piles upon anthem … and this is surely what Twin Atlantic were aspiring to all along.” **** Q
“By finally abandoning the pursuit of making alt-rock sound as pristine as possible, Twin Atlantic have actually struck upon something much more significant here; their identity.” **** Mojo
“… this is Twin Atlantic stepping up their intensity, their aggression and their commitment to achieving greatness on their terms… they look destined to conquer everything they touch.” KKKK Kerrang!
“… honest, heartfelt and infectious songs that are destined to be belted out on the biggest of stages.” 8/10 Rocksound
“An album of unashamed anthems…” Clash
“Twin Atlantic deserve credit for doing more than just leaning into the sound that earned them radio airplay on the Great Divide…. an exciting direction for the Glasgow outfit.” The Line Of Best Fit
“It shows a quartet with their shackles off, acting on impulse and throwing themselves in headfirst.“ DI
Twin Atlantic have become the alternative rock band of the moment with the release of new album ‘GLA’, out today. Critics hail it their best yet and new single ’The Chaser' has gone straight on the Radio 1 playlist following a 6 week playlist for first single ‘No Sleep’.
‘GLA’ from riff to lyric sees Sam McTrusty transform into rock star royalty, against the backdrop of guitarist Barry McKenna’s searing lead lines, which are possessed of powerful complexity and nuance. The perfect polished pop songs have been ditched, replaced by tracks that are just as compelling, but possessing new depth and sophistication, while never shedding that primal Twin Atlantic kick fuelled by bass player Ross McNae and drummer Craig Kneale. And they are personal and from-the-heart in a way the group have never before delivered.
Watch Glam Rock inspired ‘THE CHASER'
Tune in on ‘NO SLEEP’
Listen to 'MOTHERTONGUE'
Twin Atlantic begin huge UK tour on 7th October which takes in 3 nights at the legendary Glasgow Barrowlands.
2016 UK tour dates:
7th October Newcastle – University
8th October Manchester – Neighborhood Festival
9th October Cardiff – Yplas
11th October Birmingham - Institute
12th October London – Forum
14th October Portsmouth – Pyramids
15th October Leeds – Beckett University
16th October Norwich – Waterfront
10th December Dublin – Academy
11th December Belfast – Limelight
13th December Glasgow - Barrowlands
14th December Glasgow – Barrowlands
15th December Glasgow – Barrowlands
Tickets are available at: www.twinatlantic.com
‘GLA’ was written in Glasgow, and the band repaired to Topanga Canyon in Los Angeles to record the album, working with Jacknife Lee (U2, Snow Patrol, Two Door Cinema Club) who had previously produced some tracks for previous Top 10 album 'Great Divide' (2014). Under his direction, they eschewed old school recording techniques, taping their parts separately. This change in their recording process marked the grander ambitions of the new songs, while their dream mixer Alan Moulder (best known for his unforgettable work with Arctic Monkeys, Foals, Foo Fighters and My Bloody Valentine) came aboard to give the album the essential finishing touch.
‘GLA’ tracklisting:
1. Gold Elephant::Cherry Alligator
2. No Sleep
3. You Are The Devil
4. Overthinking
5. Ex El
6. Vahalla
7. I Am Alive
8. Whispers
9. A Scar To Hide
10. Missing Link
11. The Chaser
12. Mothertongue
Buy ‘GLA’ here: http://www.twinatlantic.com/
More Info on Twin Atlantic:
www.twitter.com/twinatlantic
https://www.facebook.com/twinatlantic/
Original perspectives that inspire can now be found on the GoPro Channel on Red Bull TV
Today the GoPro Channel launches on Red Bull TV introducing unexpected and unseen perspectives to a global audience. Resulting from their partnership announced in May, when GoPro joined forces with Red Bull for a multi-year partnership, this new channel marks the first step of the two brands collaborating to innovate, produce and distribute world-class content.
To celebrate this newest content, the GoPro Channel is unveiling exclusive raw footage from the highly anticipated film, The Fourth Phase, featuring Travis Rice and Eric Jackson in Alaska.
The Fourth Phase will premiere October 2nd exclusively on Red Bull TV; but today, for three breathtaking minutes, viewers can walk in the shoes (or boots) of two world-class snowboarders as they capture behind-the-scenes footage from the deep backcountry—above and beyond what can be seen in the film’s official trailer.
The GoPro Channel on Red Bull TV will also feature two of its acclaimed original series, Chasing El Niño with Chris Benchetler and Two Roads, as well as additional content exposing the intimate, never-before-seen perspectives of some of the world’s top adventure sport athletes:
• Chasing El Niño with Chris Benchetler is a four-part series that follows the world famous pro skier and adventurer as he searches for the best snow conditions up and down the West Coast of the USA and Canada during the 2015-2016 snow season.
• Two Roads is an 11-part original series that follows eleven athletes and one coach who have made the commitment to pursue greatness. Each episode will showcase an athlete’s unique journey within their sport, and truly define the life-changing moments that led them to the path they currently walk.
• Record-Breaking Victory: UCI MTB World Cup 2016: GoPro Extra – Ride along with Rachel Atherton as she claims her record-breaking 10th consecutive downhill victory at the UCI Mountain Bike World Cup presented by Shimano in Leogang, Austria.
• Danny MacAskill: Cascadia – Join street trials pro rider, Danny MacAskill, on an insane journey across the rooftops of Gran Canaria in a video that mixes vertigo-inducing lines and killer POV-footage.
Authentic and immersive GoPro content has been synonymous with the Red Bull brand since the revolutionary cameras were first introduced in 2002. Red Bull adventure sport athletes – including big wave surfers, freestyle mountain bikers, slopestyle snowboarders and pro skateboarders – were among the early adopters to tell their stories using GoPro technology. The GoPro Channel on Red Bull TV will feature new clips and legendary videos from these arenas, and many more.
Complementing the divers program of Red Bull TV, the GoPro Channel will also feature highlights from some of Red Bull TV’s most popular content and original series, including bonus footage of rooftop jumping, bridge climbing and subterranean exploration from URBEX and Claudio Caluori’s white-knuckle course previews for the UCI Mountain Bike World Cup presented by Shimano.
For more information, and to check out the GoPro Channel’s exclusive content, please visit: RedBull.tv/GoProChannel
500px Red Bull Photography Global Photo Walk on September 17 focuses on Action and Adventure
Photo Credit: The Historical New Generations by Nizam Daniel
Red Bull Photography and 500px have joined forces to organize this year’s Global Photo Walk on September 17 2016. Over 200 locations on seven continents are expected to join the “Action and Adventure” themed photo walk.
The 500px Red Bull Photography Global Photo Walk is an annual event where thousands of photographers come together on the same day to take photographic walking tours of towns and cities across the globe.
The event celebrates local communities through photography – beautiful photos and experiences from the photo walks are then shared and enjoyed on the 500px platform.
In addition, photo walkers can enter their best action and adventure images to the Red Bull Illume photography competition. By registering for the special mobile contest on the Illume website, and entering images with the theme of “Action & Adventure” by September 18, one lucky participant will win a return trip for two to the Illume prize ceremony in Chicago.
“We’re excited to expand our relationship with Red Bull Photography for the 2016 walk. This year’s photo walk will switch gears and incorporate a new theme – Action & Adventure – into the walk,” said Andy Yang, CEO of 500px.
For more information on the 2016 500px Red Bull Photography Photo Walk, go to:
photowalk.500px.com or #PhotoWalkThisWay.
About Global Photo Walk
The 2015 Global Photo Walk was the largest in the world, with 30K people and 211 cities on 7 continents signing up to participate. 10,000+ photos from last year’s walk were uploaded onto 500px.
About Red Bull Photography
Red Bull Photography stands for authentic and absorbing imagery telling real stories. Working with a global team of leading photographers, whose access to unprecedented occasions and outstanding people, consistently produces not only extraordinary action sports, but also lifestyle, landscape, culture, portrait and fine art photography for editorial and licensed usage, satisfying media users & buyers around the world.
About 500px
Launched in 2009, 500px is a global online photography community for sharing, discovering and licensing amazing photos. Images on 500px represent the work of over 8 million professional and hobbyist photographers. Through its marketplace, 500px works with thousands of agency and brand creatives who use 500px images in their campaigns.
Beartooth release new album "AGGRESSIVE" via Red Bull Records
June 3rd, 2016 --- In the two short years since their debut album was cooked up in front man Caleb Shomo’s basement, Beartooth has catapulted into heavy music’s stratosphere. They have collected over 10 million views on YouTube, trekked around the globe sharing the stage with Slipknot, Pierce The Veil, Bring Me The Horizon and Sleeping With Sirens and playing festivals like Reading & Leeds, Download and The Vans Warped Tour. They’ve earned multiple Alternative Press and Kerrang! award nominations, gotten airplay on Radio 1 and SiriusXM Octane and been named a “New Artist You Need To Know” by Rolling Stone.
For Aggressive, Shomo again retreated to his home studio to write, perform and produce the album’s 12 tracks, re-teaming with John Feldmann (The Used, Blink-182) for a bit of songwriting contribution and enlisting David Bendeth (Killswitch Engage, Paramore) to mix the release. The resulting songs have as much in common with stomping metalcore as old-school punk, vintage screamo and harder-edged pop punk, combining circle pit-inducing bangers with soaring choruses and bridging raw authentic intensity with accessibility.
Beartooth will be on tour around the globe for the remainder of the year.
Check out the video for the title track Aggressive below:
AGGRESSIVE on YouTube
Visit beartoothband.com and Red Bull Records for more information.
