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Intel partners with Red Bull Media House taking Red Bull X-Fighters to new heights
MADRID, SPAIN – June 24, 2016 – When the first round of Freestyle Motocross (FMX) riders rolled into Las Ventas bullring to kickoff the 15th Anniversary of Red Bull X-Fighters in front of 20,000 spectators and a global audience tuned in on Red Bull TV, Red Bull Media House’s technology partnership with Intel® immediately took the action sports to new heights. The first project from the partnership, announced in January during Intel’s keynote speech at the 2016 Consumer Electronics Show (CES) in Las Vegas, centers around Intel’s new technology that captures real time performance data; data that helps the judges, commentators, riders and fans better appreciate the breathtaking feats of the night.
The technology comprises a small, low power, almost weightless device that is mounted to each of the 12 participating bikes. The data collected in real-time is received by anchors on the ground at the venue and transmitted for processing in real-time to an Intel-powered NUC (Next Unit of Computing). Red Bull Media House shares this data in real time with the event commentators and with the television audience via high impact, on-screen graphics. Viewers watching on Red Bull TV from their smart phones, tablets or mobile devices could also click pull down menus to access data highlights from every run of every rider, a much easier way to marvel at the performance without having to pause or rewind the live action.
Beyond the broadcast, Intel technology is already making an impact on the sport. Red Bull X-Fighters, now 15 years old, thrives on innovation; fans expect to see new tricks and bold moves that safely push the sport in exciting new directions. Intel technology powered data, used during training, helped the riders perfect their moves before the competition.
During the event, sensors on the bikes and throughout the bullring captured precise data points including speed, distance, jump height and even the percentage of any given trick that was spent off the bike. The crowd cheered as Levi Sherwood (NZL) nailed a massive 13.7-meter high Indian Air Kiss of Death Back Flip, three-time Red Bull X-Fighters champion, Thomas Pagés (FRA), smacked his face into the handlebars while landing a 10.8 meter bike flip, Josh Sheehan (AUS) completed several double back flips (the hardest, biggest, most dangerous trick in the sport.)
Red Bull X-Fighters marks the first implementation of the partnership. More integrations will follow in the upcoming months with an aim of impacting the audience experience for both music and sporting events.
AP and Red Bull Media House collaborate to provide premium sports, music and lifestyle content
A partnership with the Associated Press, the world’s biggest news agency.
The Media Services team has secured a content partnership with the Associated Press, the world’s biggest news agency, to distribute YOUR stories to thousands of leading broadcasters and publishers on a daily basis.
The AP – globally known as one of the most credible sources for news around the world - announced they will be distributing Red Bull content, which we select and provide them with, to their subscribers globally. This will serve to distribute OUR content to media outlets around the world; in turn those media outlets will help Red Bull connect with more people in more places and drive interest and agenda for our subjects.
AP is an independent, not-for-profit news cooperative that distributes more than 2000 stories per day; in 2016, their annual output included more than 1 million images, 70,000 videos, 6,000 hours of live video and 9,600 live events covered.
“Highlights from Red Bull Media House’s video and photo libraries will add a new thrilling dimension to our existing sports and lifestyle content.”
-- Paul Shanley, director of business development and partnerships for AP
This is not a paid partnership. Rather, it is a partnership that is purely based on the strong editorial content we produce. AP partnered with Red Bull because we create the types of stories their customers, media outlets around the world, demand. Media demand reflects consumer demand. Consumers are hungry for the content we produce; our job is to make it easier for them to find Red Bull stories. The AP announcement comes on heels of a similar distribution deal we made last year with Reuters. The two biggest news distribution companies in the world now distribute Red Bull content.
The editorial news content Red Bull distributes through AP will be programmed in-house by the Media Services team. The selection will constantly rotate to reflect the wide variety of our portfolio, but more so, the audiences we want to target.
Red Bull Media House wins 2017 Google Play Award
Best TV Experience for Red Bull TV
Red Bull TV has been named the winner of the 2017 Google Play Award for Best TV Experience at the 2017 Google I/O Developers Conference in San Francisco.
Red Bull TV beat out Netflix, Haystack and a number of other applications to take home this highly-coveted award from one of the biggest names in technology. The Best TV Experience award further validates Red Bull TV as a best-in-class platform offering a user experience that’s far beyond the ordinary.
"This year's winner [Red Bull TV] has completely updated their UI to provide a fresh, best-in-class TV user experience. Using simple controls and beautiful designs, they give users a content rich offering with high-quality live and on-demand content." - Sascha Prueter | Director - Android TV and presenter of Best TV Experience award
This is a significant honor for the Red Bull Media House team whose engineers have been working with Google over the last 12+ months to optimize Red Bull TV on the Android platform, and speaks to the deep relationships and product roadmap alignment Red Bull fosters with Google and its partners.
Download the Red Bull TV app from the Google Play store to experience beyond the ordinary content from the World of Red Bull.
Red Bull TV is distributed digitally as an app across mobile phones, tablets, consoles, OTT devices, Smart TVs and online at www.redbull.tv.
Documentary ‘THE SMOKE THAT THUNDERS’ obtained two awards at Mountain Film Festival.
Cliff divers Orlando Duque and Jonathan Paredes tackle the world's largest waterfall in The Smoke that Thunders.
"This is one of the most beautiful places," says Duque, who, with 13 cliff-diving world titles, two Guinness world records and more than 20 years in the sport, has dived off most places it's possible to dive off. "Standing in the gorge, looking around, you think, 'This is unreal.' But what sets this dive apart from others is the analysis you've got to do. It's not as black and white as you think.“
Indeed. Victoria Falls in Southern Africa is the biggest curtain of water on earth and one of the seven natural wonders of the world. Every minute, 625 million litres of water plunge over the 100-metre waterfall and with a width of 1 708 metres and height of 108 meters, it is classified as the waterfall with the world's largest sheet of falling water. Victoria Falls is roughly twice the height of North America's Niagara Falls and in width is rivaled only by Argentina and Brazil's Iguazu Falls. It is known as “Mosi-oa-Tunya” in the local Tokaleya Tonga tongue. This translates to ‚The Smoke that Thunders’ and is in reference to the famous spray, which – when the Zambezi River is in full flood, typically in April every year – can rise to 400-metres.
But recently, Victoria Falls has become known for something new as world-class cliff divers Orland Duque and Jonathan Paredes challenged themselves to one of the most astonishing cliff dives to date: a 30-metre dive from the world’s most iconic waterfall. It is a whole different ball game to previous dives the athletes have conquered, this river is ever changing and the 3m long crocodiles, shattered oars and eddies swirl waiting for the pair at the bottom of their dive make for an incredibly challenging analysis. Both athletes face their own challenges, Duque takes the responsibility of setting the limit on their ambition and of course dives first. Paredes, on the other hand, battles a visceral fear of climbing to the take-off spot, and often struggles to clear his mind of chattering doubt.
The full documentary is now available on Red Bull TV.
For this documentary, directed by Wayne de Lange, we received two awards at 2017 Mountain Film Festival in the categories 'Best Director‘ and 'Action Sports Competition‘.
A World of Adventure on RedBull.com/VR
Ski the Legendary Streif, take a spectacular Aerobatic Helicopter Ride and Cliff Dive into the Adriatic Sea on RedBull.com/VR
It’s one thing to watch Cliff Diving from a safe distance; it’s quite another to edge your toes to the cliff side and stare down into the Adriatic Sea before pushing off and plummeting 28 meters into the surf. Red Bull VR lets you take the plunge at one of the most spectacular stops on the Red Bull Cliff Diving World Series tour: Polignano a Mare, Italy. The five-minute 360° VR action clip is a breathtaking inside look at the highlights from the contest, showing everything from the divers' terrifying POV, to underwater shots capturing the moment they hit the water.
Red Bull Virtual Reality takes viewers to unreachable sweet spots of the world: from Italy's Adriatic coastline cliffs, the skies above Dachstein in Austria, to the edges of skyscrapers in Kuala Lumpur and more. The captivating VR stories can be experienced on RedBull.com/VR via desktops, mobile devices, and tablets, using the track pad or touch screen for navigation. A fully immersive split-screen option for each story is available for users of Head Mounted Displays, Console VR Headsets or projection accessories that pair with many smart phones.
