TAG Heuer countdown success at Red Bull Rampage 2016 on Red Bull TV

The new partnership between Tag Heuer and Red Bull TV got off to a successful and timely start on Friday 14th October, as the luxury Swiss Avant-Garde watchmaker’s new countdown clock on the channel ensured nobody missed out on watching 21 of the world’s elite freeriders at the 11th Red Bull Rampage, the world’s toughest freeride mountain bike event.

The TAG Heuer Red Bull Rampage countdown coincides with the announcement that the luxury watchmaker is the Official Timekeeping Partner for Red Bull TV. The developing relationship between Red Bull TV and TAG Heuer expands upon a winning partnership between the watchmaker and Red Bull Racing. The personalities featured on Red Bull TV continually innovate the possibilities of their sports, and competitions often come down to fractions of a second, while record setting is in TAG Heuer’s DNA, with the company developing the first stopwatch accurate to 1/100 of a second.

Much of the Red Bull TV integration will support TAG Heuer’s campaign theme, “Don’t Crack Under Pressure” (#dontcrackunderpressure), where people are encouraged to push boundaries, take on challenges, and break rules. The inaugural countdown clock campaign celebrates two visionary rule breakers, born more than a century apart. In 1860, Edouard Heuer founded a company that has continually revolutionized the art of watchmaking around the world and beyond – TAG Heuer was the first Swiss watchmaker in space on the wrist of astronaut John Glenn. In 2001, pioneering freerider, Josh Bender, brought his crazy “you gotta go big” vision to life with the very first Red Bull Rampage; he remains on the judging panel to this day. Learn more about the inspiration behind Red Bull Rampage here.

At Red Bull Rampage, freeriders have the time of their lives trying to take smooth lines, nail large airs, and land spectacular jumps on descent trails of their own creation. Former Rampage competitors judge riders on their tricks, lines and technical ability. The new venue in Virgin, Utah brought the event back to its roots, inspiring riders to conquer raw and untamed natural terrain.

Ultimately, it was Brandon Semenuk who took the win for the second time at Red Bull Rampage 2016. Watch his incredible run, here.

Make sure you don’t miss out on the next live events with the TAG Heuer countdown clock for Red Bull Straight Rhythm, live on October 23 and the Red Bull Cliff Diving World Series final, live on October 28.

Original perspectives that inspire can now be found on the GoPro Channel on Red Bull TV

Today the GoPro Channel launches on Red Bull TV introducing unexpected and unseen perspectives to a global audience. Resulting from their partnership announced in May, when GoPro joined forces with Red Bull for a multi-year partnership, this new channel marks the first step of the two brands collaborating to innovate, produce and distribute world-class content.To celebrate this newest content, the GoPro Channel is unveiling exclusive raw footage from the highly anticipated film, The Fourth Phase, featuring Travis Rice and Eric Jackson in Alaska. The Fourth Phase will premiere October 2nd exclusively on Red Bull TV; but today, for three breathtaking minutes, viewers can walk in the shoes (or boots) of two world-class snowboarders as they capture behind-the-scenes footage from the deep backcountry—above and beyond what can be seen in the film’s official trailer.The GoPro Channel on Red Bull TV will also feature two of its acclaimed original series, Chasing El Niño with Chris Benchetler and Two Roads, as well as additional content exposing the intimate, never-before-seen perspectives of some of the world’s top adventure sport athletes:•    Chasing El Niño with Chris Benchetler is a four-part series that follows the world famous pro skier and adventurer as he searches for the best snow conditions up and down the West Coast of the USA and Canada during the 2015-2016 snow season.•    Two Roads is an 11-part original series that follows eleven athletes and one coach who have made the commitment to pursue greatness. Each episode will showcase an athlete’s unique journey within their sport, and truly define the life-changing moments that led them to the path they currently walk. •    Record-Breaking Victory: UCI MTB World Cup 2016: GoPro Extra – Ride along with Rachel Atherton as she claims her record-breaking 10th consecutive downhill victory at the UCI Mountain Bike World Cup presented by Shimano in Leogang, Austria.•     Danny MacAskill: Cascadia – Join street trials pro rider, Danny MacAskill, on an insane journey across the rooftops of Gran Canaria in a video that mixes vertigo-inducing lines and killer POV-footage.Authentic and immersive GoPro content has been synonymous with the Red Bull brand since the revolutionary cameras were first introduced in 2002. Red Bull adventure sport athletes – including big wave surfers, freestyle mountain bikers, slopestyle snowboarders and pro skateboarders – were among the early adopters to tell their stories using GoPro technology. The GoPro Channel on Red Bull TV will feature new clips and legendary videos from these arenas, and many more.Complementing the divers program of Red Bull TV, the GoPro Channel will also feature highlights from some of Red Bull TV’s most popular content and original series, including bonus footage of rooftop jumping, bridge climbing and subterranean exploration from URBEX and Claudio Caluori’s white-knuckle course previews for the UCI Mountain Bike World Cup presented by Shimano.For more information, and to check out the GoPro Channel’s exclusive content, please visit: RedBull.tv/GoProChannel

Today the GoPro Channel launches on Red Bull TV introducing unexpected and unseen perspectives to a global audience. Resulting from their partnership announced in May, when GoPro joined forces with Red Bull for a multi-year partnership, this new channel marks the first step of the two brands collaborating to innovate, produce and distribute world-class content.

To celebrate this newest content, the GoPro Channel is unveiling exclusive raw footage from the highly anticipated film, The Fourth Phase, featuring Travis Rice and Eric Jackson in Alaska.

The Fourth Phase will premiere October 2nd exclusively on Red Bull TV; but today, for three breathtaking minutes, viewers can walk in the shoes (or boots) of two world-class snowboarders as they capture behind-the-scenes footage from the deep backcountry—above and beyond what can be seen in the film’s official trailer.

The GoPro Channel on Red Bull TV will also feature two of its acclaimed original series, Chasing El Niño with Chris Benchetler and Two Roads, as well as additional content exposing the intimate, never-before-seen perspectives of some of the world’s top adventure sport athletes:

•    Chasing El Niño with Chris Benchetler is a four-part series that follows the world famous pro skier and adventurer as he searches for the best snow conditions up and down the West Coast of the USA and Canada during the 2015-2016 snow season.

•    Two Roads is an 11-part original series that follows eleven athletes and one coach who have made the commitment to pursue greatness. Each episode will showcase an athlete’s unique journey within their sport, and truly define the life-changing moments that led them to the path they currently walk.

•    Record-Breaking Victory: UCI MTB World Cup 2016: GoPro Extra – Ride along with Rachel Atherton as she claims her record-breaking 10th consecutive downhill victory at the UCI Mountain Bike World Cup presented by Shimano in Leogang, Austria.

•     Danny MacAskill: Cascadia – Join street trials pro rider, Danny MacAskill, on an insane journey across the rooftops of Gran Canaria in a video that mixes vertigo-inducing lines and killer POV-footage.

Authentic and immersive GoPro content has been synonymous with the Red Bull brand since the revolutionary cameras were first introduced in 2002. Red Bull adventure sport athletes – including big wave surfers, freestyle mountain bikers, slopestyle snowboarders and pro skateboarders – were among the early adopters to tell their stories using GoPro technology. The GoPro Channel on Red Bull TV will feature new clips and legendary videos from these arenas, and many more.

Complementing the divers program of Red Bull TV, the GoPro Channel will also feature highlights from some of Red Bull TV’s most popular content and original series, including bonus footage of rooftop jumping, bridge climbing and subterranean exploration from URBEX and Claudio Caluori’s white-knuckle course previews for the UCI Mountain Bike World Cup presented by Shimano.

For more information, and to check out the GoPro Channel’s exclusive content, please visit: RedBull.tv/GoProChannel

The UCI renews and expands TV production deal with Red Bull Media House

The Union Cycliste Internationale (UCI) today announced a three-year extension and expansion of its exclusive television production and media rights partnership with Red Bull Media House. This agreement (2016-2018) continues to change the way viewers around the world experience the Cross-Country Olympic (XCO) and Downhill (DHI) racing rounds of the UCI Mountain Bike World Cup presented by Shimano on Red Bull TV.Pro cycling has thrived since the late 1860’s because the sport has constantly reinvented itself to remain fresh and exciting for riders, teams and fans. The first UCI Mountain Bike World Championships were held 25 years ago and steadily rose from an enthusiast sport to a worldwide sensation. In 2012, the UCI partnered with Red Bull Media House to leverage emerging technology to better connect and grow the fan base. This Spring, Red Bull Media House continues to bring the UCI Mountain Bike World Cup presented by Shimano events to a worldwide audience via Red Bull TV.In tandem with Red Bull TV, Red Bull Media House will use its multiple print, online and social media platforms to spotlight the sport’s riders and fresh faces while allowing fans to tour the host cities and meet loyal fans around the world.“This extension of our deal with Red Bull Media House is a clear sign of the commitment of our partner to one of the world’s most spectacular cycling disciplines,” stated UCI President Brian Cookson.“With Red Bull Media House as the exclusive distribution agency for the UCI Mountain Bike World Cup, a strategic partnership is in place to increase UCI’s global reach with high quality production, distribution and marketing.”With microphones and cameras along the most thrilling stretches, turns, technical descents, single trails, rocky sections and obstacles within each course, Red Bull Media House will give fans a VIP pass to see every start, bump, jump, lead-change, spill, recovery and comeback along the way. Leading edge technology and interactive streams allow fans to stop, rewind and share the action.“In our sport there’s a fine balance of being informative and professional without losing the raw emotion and excitement that makes downhill racing so special,” said Aaron Gwin, reigning and three-times winner of the UCI Mountain Bike World Cup in Downhill.“That’s why it's extremely beneficial to have Red Bull Media House supporting and covering World Cup mountain bike racing. Their foundation is action sports, so they can connect to the audience in a very realistic way. Whether it's behind the scenes footage, more cameras on track, or just a reliable live broadcast, they bring the personalities, drama, danger, and uniqueness of the sport into viewers’ homes on a much higher and more consistent level than what’s been done before.”Red Bull TV is distributed digitally on the web, connected TVs, smartphones and tablets:
www.redbull.tvMobile & Tablet: iPhone, iPad, Android phones & tablets, Windows 8, Amazon KindleConnected TV: Apple TV, Chromecast, Xbox 360, Amazon Fire TV, Nexus, Samsung Smart TV & Blu-ray, LG Smart 
TV Smart TV & Blu-Ray, Roku, Sony PS3 & PS4, SkyRoku, TelstraRoku, XboxOne, Windows 10, Panasonic, Philips. 

For event calendars, team bios, and more information, visit: http://www.uci.ch/

The Union Cycliste Internationale (UCI) today announced a three-year extension and expansion of its exclusive television production and media rights partnership with Red Bull Media House. This agreement (2016-2018) continues to change the way viewers around the world experience the Cross-Country Olympic (XCO) and Downhill (DHI) racing rounds of the UCI Mountain Bike World Cup presented by Shimano on Red Bull TV.

Pro cycling has thrived since the late 1860’s because the sport has constantly reinvented itself to remain fresh and exciting for riders, teams and fans. The first UCI Mountain Bike World Championships were held 25 years ago and steadily rose from an enthusiast sport to a worldwide sensation. In 2012, the UCI partnered with Red Bull Media House to leverage emerging technology to better connect and grow the fan base. This Spring, Red Bull Media House continues to bring the UCI Mountain Bike World Cup presented by Shimano events to a worldwide audience via Red Bull TV.

In tandem with Red Bull TV, Red Bull Media House will use its multiple print, online and social media platforms to spotlight the sport’s riders and fresh faces while allowing fans to tour the host cities and meet loyal fans around the world.

“This extension of our deal with Red Bull Media House is a clear sign of the commitment of our partner to one of the world’s most spectacular cycling disciplines,” stated UCI President Brian Cookson.

“With Red Bull Media House as the exclusive distribution agency for the UCI Mountain Bike World Cup, a strategic partnership is in place to increase UCI’s global reach with high quality production, distribution and marketing.”

With microphones and cameras along the most thrilling stretches, turns, technical descents, single trails, rocky sections and obstacles within each course, Red Bull Media House will give fans a VIP pass to see every start, bump, jump, lead-change, spill, recovery and comeback along the way. Leading edge technology and interactive streams allow fans to stop, rewind and share the action.

“In our sport there’s a fine balance of being informative and professional without losing the raw emotion and excitement that makes downhill racing so special,” said Aaron Gwin, reigning and three-times winner of the UCI Mountain Bike World Cup in Downhill.

“That’s why it's extremely beneficial to have Red Bull Media House supporting and covering World Cup mountain bike racing. Their foundation is action sports, so they can connect to the audience in a very realistic way. Whether it's behind the scenes footage, more cameras on track, or just a reliable live broadcast, they bring the personalities, drama, danger, and uniqueness of the sport into viewers’ homes on a much higher and more consistent level than what’s been done before.”

Red Bull TV is distributed digitally on the web, connected TVs, smartphones and tablets:

  • www.redbull.tv
  • Mobile & Tablet: iPhone, iPad, Android phones & tablets, Windows 8, Amazon Kindle
  • Connected TV: Apple TV, Chromecast, Xbox 360, Amazon Fire TV, Nexus, Samsung Smart TV & Blu-ray, LG Smart 
TV Smart TV & Blu-Ray, Roku, Sony PS3 & PS4, SkyRoku, TelstraRoku, XboxOne, Windows 10, Panasonic, Philips. 



For event calendars, team bios, and more information, visit: http://www.uci.ch/