The new partnership between Tag Heuer and Red Bull TV got off to a successful and timely start on Friday 14th October, as the luxury Swiss Avant-Garde watchmaker’s new countdown clock on the channel ensured nobody missed out on watching 21 of the world’s elite freeriders at the 11th Red Bull Rampage, the world’s toughest freeride mountain bike event.
The TAG Heuer Red Bull Rampage countdown coincides with the announcement that the luxury watchmaker is the Official Timekeeping Partner for Red Bull TV. The developing relationship between Red Bull TV and TAG Heuer expands upon a winning partnership between the watchmaker and Red Bull Racing. The personalities featured on Red Bull TV continually innovate the possibilities of their sports, and competitions often come down to fractions of a second, while record setting is in TAG Heuer’s DNA, with the company developing the first stopwatch accurate to 1/100 of a second.
Much of the Red Bull TV integration will support TAG Heuer’s campaign theme, “Don’t Crack Under Pressure” (#dontcrackunderpressure), where people are encouraged to push boundaries, take on challenges, and break rules. The inaugural countdown clock campaign celebrates two visionary rule breakers, born more than a century apart. In 1860, Edouard Heuer founded a company that has continually revolutionized the art of watchmaking around the world and beyond – TAG Heuer was the first Swiss watchmaker in space on the wrist of astronaut John Glenn. In 2001, pioneering freerider, Josh Bender, brought his crazy “you gotta go big” vision to life with the very first Red Bull Rampage; he remains on the judging panel to this day. Learn more about the inspiration behind Red Bull Rampage here.
At Red Bull Rampage, freeriders have the time of their lives trying to take smooth lines, nail large airs, and land spectacular jumps on descent trails of their own creation. Former Rampage competitors judge riders on their tricks, lines and technical ability. The new venue in Virgin, Utah brought the event back to its roots, inspiring riders to conquer raw and untamed natural terrain.
Ultimately, it was Brandon Semenuk who took the win for the second time at Red Bull Rampage 2016. Watch his incredible run, here.
Make sure you don’t miss out on the next live events with the TAG Heuer countdown clock for Red Bull Straight Rhythm, live on October 23 and the Red Bull Cliff Diving World Series final, live on October 28.