MADRID, SPAIN – June 24, 2016 – When the first round of Freestyle Motocross (FMX) riders rolled into Las Ventas bullring to kickoff the 15th Anniversary of Red Bull X-Fighters in front of 20,000 spectators and a global audience tuned in on Red Bull TV, Red Bull Media House’s technology partnership with Intel® immediately took the action sports to new heights. The first project from the partnership, announced in January during Intel’s keynote speech at the 2016 Consumer Electronics Show (CES) in Las Vegas, centers around Intel’s new technology that captures real time performance data; data that helps the judges, commentators, riders and fans better appreciate the breathtaking feats of the night.
The technology comprises a small, low power, almost weightless device that is mounted to each of the 12 participating bikes. The data collected in real-time is received by anchors on the ground at the venue and transmitted for processing in real-time to an Intel-powered NUC (Next Unit of Computing). Red Bull Media House shares this data in real time with the event commentators and with the television audience via high impact, on-screen graphics. Viewers watching on Red Bull TV from their smart phones, tablets or mobile devices could also click pull down menus to access data highlights from every run of every rider, a much easier way to marvel at the performance without having to pause or rewind the live action.
Beyond the broadcast, Intel technology is already making an impact on the sport. Red Bull X-Fighters, now 15 years old, thrives on innovation; fans expect to see new tricks and bold moves that safely push the sport in exciting new directions. Intel technology powered data, used during training, helped the riders perfect their moves before the competition.
During the event, sensors on the bikes and throughout the bullring captured precise data points including speed, distance, jump height and even the percentage of any given trick that was spent off the bike. The crowd cheered as Levi Sherwood (NZL) nailed a massive 13.7-meter high Indian Air Kiss of Death Back Flip, three-time Red Bull X-Fighters champion, Thomas Pagés (FRA), smacked his face into the handlebars while landing a 10.8 meter bike flip, Josh Sheehan (AUS) completed several double back flips (the hardest, biggest, most dangerous trick in the sport.)
Red Bull X-Fighters marks the first implementation of the partnership. More integrations will follow in the upcoming months with an aim of impacting the audience experience for both music and sporting events.