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AP and Red Bull Media House collaborate to provide premium sports, music and lifestyle contentRed Bull Media House wins 2017 Google Play AwardDocumentary ‘THE SMOKE THAT THUNDERS’ obtained two awards at Mountain Film Festival.A World of Adventure on RedBull.com/VRThe Ivory Game shortlisted for the best feature documentary Oscar 2017Red Bull Content Pool unveiled PREMIUM MUSICDietmar Otti announced as new COO of Red Bull Media HouseTAG Heuer countdown success at Red Bull Rampage 2016 on Red Bull TVThe Ivory Game wins top international award at ‘Oscars’ of wildlife film and TV ceremonyadidas teamed up with Red Bull Media House to explore the passion and skill of urban runners, and the science that drives their sportRed Bull Records artist Twin Atlantic releasing their new album 'GLA' todayOriginal perspectives that inspire can now be found on the GoPro Channel on Red Bull TV500px Red Bull Photography Global Photo Walk on September 17 focuses on Action and AdventureIntel partners with Red Bull Media House taking Red Bull X-Fighters to new heightsBeartooth release new album "AGGRESSIVE" via Red Bull RecordsGoPro and Red Bull Form Exclusive Global PartnershipThe UCI renews and expands TV production deal with Red Bull Media HouseReuters enriches offering to Media Express users by adding Red Bull Media House contentMotoGP 2016 - 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The Next Chapter" available on demand and 3-in-1 collector's edition on March 25"Red Bull Air Race – The Game" Update available nowAwolnation release new album „Run“ on March 17"+27: Social Innovators of South Africa“ now starting on Red Bull TV "Lindsey Vonn: The Climb" available worldwide on Red Bull TVAWOLNATION's new single "Hollow Moon (Bad Wolf)" released by Red Bull RecordsTownsend wins Powder Award TRIFECTA for “DAYS OF MY YOUTH” adidas is #openallwinter on redbull.comTrailer out now for "STREIF – One hell of a ride" Red Bull Media House named exclusive international distribution partner for Warren Miller entertainment catalog"The Cave Connection" has deep impact on festival scene Meet us at MIPCOM 2014: Booth -1/F2.G1 World premiere of "On Any Sunday, The Next Chapter" rocks San SebastiánBanff Mountain Festival to open with Red Bull Media House filmSony Music Entertainment Australia and Red Bull Records spin a partnershipFirst Billboard #1 for John Feldmann and Red Bull Music PublishingSavage Cinema to showcase two Red Bull Media House films HERE is the Official Map of Red BullNow online, The Red Bulletin further extends its global reach Savage Cinema will host the European Premiere of - 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Red Bull Media House scores with firsts in interactive TV Official song of Wings for Life World Run released"Cerro Torre - A Snowball's Chance in Hell" in theaters soonGet Your Game On with Red Bull Racers’ High-speed Motorsports ActionRed Bull TV app is newest addition to Xbox 360 Red Bull Content Pool launches new premium sectionDIRECTV PanAmericana will beam Red Bull Media House contentMusic film premieres globally on multiple platformsYPD-Challenge chooses ServusTV for new format - application open until February 24 Award-winning actor Jean Reno joins the cast of 'The Way of the Eagle'Trailer Released for Red Bull Music Academy Feature Film“McConkey” TOUR CLOSES WITH award in cape townRed Bull TV Content Now Available on Apple TVOfficial Trailer for "Days of My Youth" releasedGaming Video Scores with Football Challenge [Translate to German:] Red Bull F1™ Spy App races to recognitionOutside Television and Red Bull Media House ink exclusive agreement New Red Bull Media House 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Skylines” released “McConkey” European premiere slated for San Sebastián FestivalHigh gear with the latest arcade-style racing gameMajor African provider partners with Red Bull MOBILE for signature offer MTV Canada commissions series from Red Bull Media HouseRed Bull F1™ Spy App races to recognitionAction Sports Cinema hits the next level with immersive "Heroes by Nature" seriesNew partnership brings Red Bull Media House content to Denmark’s biggest TV channel Dynamic Thai Broadcaster CTH joins forces with Red Bull Media HouseRed Bull Music Academy Radio Mobile App earns industry honor Red Bull Media House expands Asia-Pacific presence with MediaCorp partnershipRed Bull Media House unveils the latest model of SPEEDWEEKExclusive Red Bulletin Cover Story: Everest Flyer Valery RozovRed Bull Media House turns a new page: all magazines now in e-Paper format UCI Mountain Bike World Cup season 2013 live on RedBull.com/BIKEThe Red Bulletin expands to 12 countries and 5 languages with new 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at American Film MarketRed Bull Media House exhibits at Sportel8 Million watch historic freefall from 24 miles above the earthUltimate Rush - Now on iTunes: Action sports at their absolute peakRed Bull Media House exhibits at MIPCOM againRed Bull Media House Online Sales Catalog relaunchedGetty Images Launches “Red Bull Media House” CollectionThe sportsman media group and Red Bull Media House are the new Promoter of the FIA WRC World Rally ChampionshipDave brings Red Bull Cliff Diving to UK screens for the first timeSupersonic freefall from 23 miles above the earth to be broadcast live online this October from Roswell, New MexicoWorld premiere of "Where The Trail Ends" + live streamTrailer release for surfing movie "Bending Colours" "Big Friday" as new category at the San Sebastian Film FestivalRed Bull Crashed Ice Kinect coming exclusively to XBOXNew movie release: “CONGO: The Grand Inga Rapids”“Big Friday”: the ultimate 3D snowboard and surf experienceBREAK’N REALITY ON ITUNES, PLAYSTATION NETWORK AND XBOX LIVE Trailer release for new mountain bike feature film “Where the Trail Ends”WE: A Collection of Individuals – new skiing action featureRed Bull Content Pool: outlet for Latin America is launchedAvailable now for iPad and iPhone Red Bulletin App now for Android!New mobile game: Red Bull X-Fighters 2012“Strength in Numbers” - a dramatic exploration of the diverse mountain bike communitiesTerra Mater – a new print magazine is launched"A must for all kart-racing enthusiasts" available now in an App Store or browser near you!“Red Bull Racing Spy app” brings the paddock to your pocketRed Bull Media House selected as one of the most innovative media companies

adidas teamed up with Red Bull Media House to explore the passion and skill of urban runners, and the science that drives their sport

Running a marathon on pavement is a big enough challenge; running one over urban rooftops seems impossible. Urban running is about pushing the limits of the human body, defying the laws of gravity, seeing the world from a fresh perspective and overcoming all obstacles.

We challenged Petair (Peter Sowinski, founder of Breakletics and member of the Flying Steps) and pro freerunner Pamela Forster to explore the city of Berlin and turn the skyline into their very own running playground. Rooftops, attics, stairwells and the Berlin running team, ParkourONE, inspire Petair and Forster to push themselves to even greater heights.

To push Urban Running to new limits, adidas brings sports science to where people run. The Futurecraft running shoe
was developed at their SPEEDFACTORY facility; the process uses motion capture and 3D imaging technology to better understand each runner and the shoes they wear.

SPEEDFACTORY is a faster, more innovative, reactive, tailored and sustainable running shoe manufacturing approach; it creates a completely unique product custom tailored to an athlete’s anatomy, the way they move through space and their style of play. This industry-changing innovation will soon take the lab to the street, all around the world. 

VIDEO: Lab To Street | adidas Running x Red Bull Media House

This collaboration is only the first step, more exciting global projects from adidas and Red Bull Media House follow in 2017.
 
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Intel partners with Red Bull Media House taking Red Bull X-Fighters to new heights

MADRID, SPAIN – June 24, 2016 – When the first round of Freestyle Motocross (FMX) riders rolled into Las Ventas bullring to kickoff the 15th Anniversary of Red Bull X-Fighters in front of 20,000 spectators and a global audience tuned in on Red Bull TV, Red Bull Media House’s technology partnership with Intel® immediately took the action sports to new heights. The first project from the partnership, announced in January during Intel’s keynote speech at the 2016 Consumer Electronics Show (CES) in Las Vegas, centers around Intel’s new technology that captures real time performance data; data that helps the judges, commentators, riders and fans better appreciate the breathtaking feats of the night.

The technology comprises a small, low power, almost weightless device that is mounted to each of the 12 participating bikes. The data collected in real-time is received by anchors on the ground at the venue and transmitted for processing in real-time to an Intel-powered NUC (Next Unit of Computing). Red Bull Media House shares this data in real time with the event commentators and with the television audience via high impact, on-screen graphics. Viewers watching on Red Bull TV from their smart phones, tablets or mobile devices could also click pull down menus to access data highlights from every run of every rider, a much easier way to marvel at the performance without having to pause or rewind the live action.

Beyond the broadcast, Intel technology is already making an impact on the sport. Red Bull X-Fighters, now 15 years old, thrives on innovation; fans expect to see new tricks and bold moves that safely push the sport in exciting new directions.  Intel technology powered data, used during training, helped the riders perfect their moves before the competition.

During the event, sensors on the bikes and throughout the bullring captured precise data points including speed, distance, jump height and even the percentage of any given trick that was spent off the bike. The crowd cheered as Levi Sherwood (NZL) nailed a massive 13.7-meter high Indian Air Kiss of Death Back Flip, three-time Red Bull X-Fighters champion, Thomas Pagés (FRA), smacked his face into the handlebars while landing a 10.8 meter bike flip, Josh Sheehan (AUS) completed several double back flips (the hardest, biggest, most dangerous trick in the sport.)

Red Bull X-Fighters marks the first implementation of the partnership. More integrations will follow in the upcoming months with an aim of impacting the audience experience for both music and sporting events. 

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GoPro and Red Bull Form Exclusive Global Partnership

SAN MATEO, Calif., May 24, 2016 -- GoPro (NASDAQ:GPRO) and Red Bull today announced they are joining forces on a multi-year, global partnership that includes content production, distribution, cross-promotion and product innovation. As part of the agreement, Red Bull will receive equity in GoPro and GoPro will become Red Bull’s exclusive provider of point-of-view imaging technology for capturing immersive footage of Red Bull’s media productions and events.

GoPro’s product and brand will have access to more than 1800 Red Bull events across more than 100 countries, the companies will share content rights on co-productions, and related content will be distributed across both Red Bull and GoPro’s digital distribution networks, including The GoPro Channel, Red Bull TV, Red Bull.com and in the Red Bull Content Pool, Red Bull’s media service platform.

“Red Bull’s global scale and execution is something to be admired. This partnership is very strategic for GoPro,” said Nicholas Woodman, founder and CEO of GoPro. “We share the same vision…to inspire the world to live a bigger life.  While we’ve worked closely for many years, as official partners we’ll be able to more effectively help one another execute our shared vision and scale our respective businesses. GoPro and Red Bull, as a match, are as good as it gets."

“First person perspectives, breathtaking images and cutting edge cinematography are the hallmarks of every story told within Red Bull’s portfolio of productions and live broadcasts,” said Dietrich Mateschitz, founder and CEO of Red Bull.  “As partners, Red Bull and GoPro will amplify our collective international reach, the power of our content and ability to fascinate.”

About GoPro, Inc. (NASDAQ:GPRO): GoPro, Inc. is transforming the way people visually capture and share their lives.  What began as an idea to help athletes self-document themselves engaged in their sport, GoPro has become a standard for how people capture themselves engaged in their interests, whatever they may be.  From extreme to mainstream, professional to consumer, GoPro enables the world to capture and share its passion in the form of immersive and engaging content.

GoPro, HERO, Omni, Odyssey, Kolor, HEROcast, Autopano, and their respective logos are trademarks or registered trademarks of GoPro, Inc. in the United States and other countries.  All other trademarks are the property of their respective owners.

For more information, visit www.gopro.com or connect with GoPro on YouTubeTwitterFacebookPinterestInstagram, or LinkedIn.

About Red Bull (including Red Bull Media House): Red Bull is the leading global energy drink available in more than 169 countries, giving wings to people and their ideas. Since its foundation and the creation of an entire new category in the mid 80’s, story telling is a part of Red Bull’s DNA. The launch of Red Bull Media House in 2007 enabled Red Bull to formalize its content offerings, from production and collection to distribution and turn it into a new business. Red Bull Media House’s portfolio includes today hundreds of social media channels, long and short form videos, still images, documentaries, feature films, music, games and mobile apps, as well as print products  like "The Red Bulletin" and digital platforms like RedBull.tv and RedBull.com.

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The UCI renews and expands TV production deal with Red Bull Media House

The Union Cycliste Internationale (UCI) today announced a three-year extension and expansion of its exclusive television production and media rights partnership with Red Bull Media House. This agreement (2016-2018) continues to change the way viewers around the world experience the Cross-Country Olympic (XCO) and Downhill (DHI) racing rounds of the UCI Mountain Bike World Cup presented by Shimano on Red Bull TV.

Pro cycling has thrived since the late 1860’s because the sport has constantly reinvented itself to remain fresh and exciting for riders, teams and fans. The first UCI Mountain Bike World Championships were held 25 years ago and steadily rose from an enthusiast sport to a worldwide sensation. In 2012, the UCI partnered with Red Bull Media House to leverage emerging technology to better connect and grow the fan base. This Spring, Red Bull Media House continues to bring the UCI Mountain Bike World Cup presented by Shimano events to a worldwide audience via Red Bull TV.

In tandem with Red Bull TV, Red Bull Media House will use its multiple print, online and social media platforms to spotlight the sport’s riders and fresh faces while allowing fans to tour the host cities and meet loyal fans around the world.

“This extension of our deal with Red Bull Media House is a clear sign of the commitment of our partner to one of the world’s most spectacular cycling disciplines,” stated UCI President Brian Cookson.

“With Red Bull Media House as the exclusive distribution agency for the UCI Mountain Bike World Cup, a strategic partnership is in place to increase UCI’s global reach with high quality production, distribution and marketing.”

With microphones and cameras along the most thrilling stretches, turns, technical descents, single trails, rocky sections and obstacles within each course, Red Bull Media House will give fans a VIP pass to see every start, bump, jump, lead-change, spill, recovery and comeback along the way. Leading edge technology and interactive streams allow fans to stop, rewind and share the action.

“In our sport there’s a fine balance of being informative and professional without losing the raw emotion and excitement that makes downhill racing so special,” said Aaron Gwin, reigning and three-times winner of the UCI Mountain Bike World Cup in Downhill.

“That’s why it's extremely beneficial to have Red Bull Media House supporting and covering World Cup mountain bike racing. Their foundation is action sports, so they can connect to the audience in a very realistic way. Whether it's behind the scenes footage, more cameras on track, or just a reliable live broadcast, they bring the personalities, drama, danger, and uniqueness of the sport into viewers’ homes on a much higher and more consistent level than what’s been done before.”

Red Bull TV is distributed digitally on the web, connected TVs, smartphones and tablets:

  • www.redbull.tv
  • Mobile & Tablet: iPhone, iPad, Android phones & tablets, Windows 8, Amazon Kindle
  • Connected TV: Apple TV, Chromecast, Xbox 360, Amazon Fire TV, Nexus, Samsung Smart TV & Blu-ray, LG Smart 
TV Smart TV & Blu-Ray, Roku, Sony PS3 & PS4, SkyRoku, TelstraRoku, XboxOne, Windows 10, Panasonic, Philips. 



For event calendars, team bios, and more information, visit: http://www.uci.ch/

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Further articles

adidas teamed up with Red Bull Media House to explore the passion and skill of urban runners, and the science that drives their sport

Intel partners with Red Bull Media House taking Red Bull X-Fighters to new heights

GoPro and Red Bull Form Exclusive Global Partnership

The UCI renews and expands TV production deal with Red Bull Media House

Reuters enriches offering to Media Express users by adding Red Bull Media House content

Red Bull Media House, Intel and free Runner Jason Paul Unveil Game Changing Sports Technology That Will Expand Human Performance at CES 2016

Shutterstock partners with Red Bull Media House to market and license remarkable video collection and sign co-marketing initiative