Further Articles
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adidas teamed up with Red Bull Media House to explore the passion and skill of urban runners, and the science that drives their sport

Running a marathon on pavement is a big enough challenge; running one over urban rooftops seems impossible. Urban running is about pushing the limits of the human body, defying the laws of gravity, seeing the world from a fresh perspective and overcoming all obstacles.

We challenged Petair (Peter Sowinski, founder of Breakletics and member of the Flying Steps) and pro freerunner Pamela Forster to explore the city of Berlin and turn the skyline into their very own running playground. Rooftops, attics, stairwells and the Berlin running team, ParkourONE, inspire Petair and Forster to push themselves to even greater heights.

To push Urban Running to new limits, adidas brings sports science to where people run. The Futurecraft running shoe
was developed at their SPEEDFACTORY facility; the process uses motion capture and 3D imaging technology to better understand each runner and the shoes they wear.

SPEEDFACTORY is a faster, more innovative, reactive, tailored and sustainable running shoe manufacturing approach; it creates a completely unique product custom tailored to an athlete’s anatomy, the way they move through space and their style of play. This industry-changing innovation will soon take the lab to the street, all around the world. 

VIDEO: Lab To Street | adidas Running x Red Bull Media House

This collaboration is only the first step, more exciting global projects from adidas and Red Bull Media House follow in 2017.
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Intel partners with Red Bull Media House taking Red Bull X-Fighters to new heights

MADRID, SPAIN – June 24, 2016 – When the first round of Freestyle Motocross (FMX) riders rolled into Las Ventas bullring to kickoff the 15th Anniversary of Red Bull X-Fighters in front of 20,000 spectators and a global audience tuned in on Red Bull TV, Red Bull Media House’s technology partnership with Intel® immediately took the action sports to new heights. The first project from the partnership, announced in January during Intel’s keynote speech at the 2016 Consumer Electronics Show (CES) in Las Vegas, centers around Intel’s new technology that captures real time performance data; data that helps the judges, commentators, riders and fans better appreciate the breathtaking feats of the night.

The technology comprises a small, low power, almost weightless device that is mounted to each of the 12 participating bikes. The data collected in real-time is received by anchors on the ground at the venue and transmitted for processing in real-time to an Intel-powered NUC (Next Unit of Computing). Red Bull Media House shares this data in real time with the event commentators and with the television audience via high impact, on-screen graphics. Viewers watching on Red Bull TV from their smart phones, tablets or mobile devices could also click pull down menus to access data highlights from every run of every rider, a much easier way to marvel at the performance without having to pause or rewind the live action.

Beyond the broadcast, Intel technology is already making an impact on the sport. Red Bull X-Fighters, now 15 years old, thrives on innovation; fans expect to see new tricks and bold moves that safely push the sport in exciting new directions.  Intel technology powered data, used during training, helped the riders perfect their moves before the competition.

During the event, sensors on the bikes and throughout the bullring captured precise data points including speed, distance, jump height and even the percentage of any given trick that was spent off the bike. The crowd cheered as Levi Sherwood (NZL) nailed a massive 13.7-meter high Indian Air Kiss of Death Back Flip, three-time Red Bull X-Fighters champion, Thomas Pagés (FRA), smacked his face into the handlebars while landing a 10.8 meter bike flip, Josh Sheehan (AUS) completed several double back flips (the hardest, biggest, most dangerous trick in the sport.)

Red Bull X-Fighters marks the first implementation of the partnership. More integrations will follow in the upcoming months with an aim of impacting the audience experience for both music and sporting events. 

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GoPro and Red Bull Form Exclusive Global Partnership

SAN MATEO, Calif., May 24, 2016 -- GoPro (NASDAQ:GPRO) and Red Bull today announced they are joining forces on a multi-year, global partnership that includes content production, distribution, cross-promotion and product innovation. As part of the agreement, Red Bull will receive equity in GoPro and GoPro will become Red Bull’s exclusive provider of point-of-view imaging technology for capturing immersive footage of Red Bull’s media productions and events.

GoPro’s product and brand will have access to more than 1800 Red Bull events across more than 100 countries, the companies will share content rights on co-productions, and related content will be distributed across both Red Bull and GoPro’s digital distribution networks, including The GoPro Channel, Red Bull TV, Red Bull.com and in the Red Bull Content Pool, Red Bull’s media service platform.

“Red Bull’s global scale and execution is something to be admired. This partnership is very strategic for GoPro,” said Nicholas Woodman, founder and CEO of GoPro. “We share the same vision…to inspire the world to live a bigger life.  While we’ve worked closely for many years, as official partners we’ll be able to more effectively help one another execute our shared vision and scale our respective businesses. GoPro and Red Bull, as a match, are as good as it gets."

“First person perspectives, breathtaking images and cutting edge cinematography are the hallmarks of every story told within Red Bull’s portfolio of productions and live broadcasts,” said Dietrich Mateschitz, founder and CEO of Red Bull.  “As partners, Red Bull and GoPro will amplify our collective international reach, the power of our content and ability to fascinate.”

About GoPro, Inc. (NASDAQ:GPRO): GoPro, Inc. is transforming the way people visually capture and share their lives.  What began as an idea to help athletes self-document themselves engaged in their sport, GoPro has become a standard for how people capture themselves engaged in their interests, whatever they may be.  From extreme to mainstream, professional to consumer, GoPro enables the world to capture and share its passion in the form of immersive and engaging content.

GoPro, HERO, Omni, Odyssey, Kolor, HEROcast, Autopano, and their respective logos are trademarks or registered trademarks of GoPro, Inc. in the United States and other countries.  All other trademarks are the property of their respective owners.

For more information, visit www.gopro.com or connect with GoPro on YouTubeTwitterFacebookPinterestInstagram, or LinkedIn.

About Red Bull (including Red Bull Media House): Red Bull is the leading global energy drink available in more than 169 countries, giving wings to people and their ideas. Since its foundation and the creation of an entire new category in the mid 80’s, story telling is a part of Red Bull’s DNA. The launch of Red Bull Media House in 2007 enabled Red Bull to formalize its content offerings, from production and collection to distribution and turn it into a new business. Red Bull Media House’s portfolio includes today hundreds of social media channels, long and short form videos, still images, documentaries, feature films, music, games and mobile apps, as well as print products  like "The Red Bulletin" and digital platforms like RedBull.tv and RedBull.com.

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The UCI renews and expands TV production deal with Red Bull Media House

The Union Cycliste Internationale (UCI) today announced a three-year extension and expansion of its exclusive television production and media rights partnership with Red Bull Media House. This agreement (2016-2018) continues to change the way viewers around the world experience the Cross-Country Olympic (XCO) and Downhill (DHI) racing rounds of the UCI Mountain Bike World Cup presented by Shimano on Red Bull TV.

Pro cycling has thrived since the late 1860’s because the sport has constantly reinvented itself to remain fresh and exciting for riders, teams and fans. The first UCI Mountain Bike World Championships were held 25 years ago and steadily rose from an enthusiast sport to a worldwide sensation. In 2012, the UCI partnered with Red Bull Media House to leverage emerging technology to better connect and grow the fan base. This Spring, Red Bull Media House continues to bring the UCI Mountain Bike World Cup presented by Shimano events to a worldwide audience via Red Bull TV.

In tandem with Red Bull TV, Red Bull Media House will use its multiple print, online and social media platforms to spotlight the sport’s riders and fresh faces while allowing fans to tour the host cities and meet loyal fans around the world.

“This extension of our deal with Red Bull Media House is a clear sign of the commitment of our partner to one of the world’s most spectacular cycling disciplines,” stated UCI President Brian Cookson.

“With Red Bull Media House as the exclusive distribution agency for the UCI Mountain Bike World Cup, a strategic partnership is in place to increase UCI’s global reach with high quality production, distribution and marketing.”

With microphones and cameras along the most thrilling stretches, turns, technical descents, single trails, rocky sections and obstacles within each course, Red Bull Media House will give fans a VIP pass to see every start, bump, jump, lead-change, spill, recovery and comeback along the way. Leading edge technology and interactive streams allow fans to stop, rewind and share the action.

“In our sport there’s a fine balance of being informative and professional without losing the raw emotion and excitement that makes downhill racing so special,” said Aaron Gwin, reigning and three-times winner of the UCI Mountain Bike World Cup in Downhill.

“That’s why it's extremely beneficial to have Red Bull Media House supporting and covering World Cup mountain bike racing. Their foundation is action sports, so they can connect to the audience in a very realistic way. Whether it's behind the scenes footage, more cameras on track, or just a reliable live broadcast, they bring the personalities, drama, danger, and uniqueness of the sport into viewers’ homes on a much higher and more consistent level than what’s been done before.”

Red Bull TV is distributed digitally on the web, connected TVs, smartphones and tablets:

  • www.redbull.tv
  • Mobile & Tablet: iPhone, iPad, Android phones & tablets, Windows 8, Amazon Kindle
  • Connected TV: Apple TV, Chromecast, Xbox 360, Amazon Fire TV, Nexus, Samsung Smart TV & Blu-ray, LG Smart 
TV Smart TV & Blu-Ray, Roku, Sony PS3 & PS4, SkyRoku, TelstraRoku, XboxOne, Windows 10, Panasonic, Philips. 

For event calendars, team bios, and more information, visit: http://www.uci.ch/

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Further articles

adidas teamed up with Red Bull Media House to explore the passion and skill of urban runners, and the science that drives their sport

Intel partners with Red Bull Media House taking Red Bull X-Fighters to new heights

GoPro and Red Bull Form Exclusive Global Partnership

The UCI renews and expands TV production deal with Red Bull Media House

Reuters enriches offering to Media Express users by adding Red Bull Media House content

Red Bull Media House, Intel and free Runner Jason Paul Unveil Game Changing Sports Technology That Will Expand Human Performance at CES 2016

Shutterstock partners with Red Bull Media House to market and license remarkable video collection and sign co-marketing initiative