360-Degree-package for the Ski-World-Championship in Saalbach
Hinterglemm Leogang Fieberbrunn and Red Bull Media House are celebrating the FIS Alpine World Ski Championships 2025 through a comprehensive partnership: with a special edition of The Red Bulletin, eight vodcasts, and powerful digital activations.
Spektakuläre Pisten, begeisterte Menschen – Saalbach ist ein Traum für jeden Athleten!
— Mikaela Shiffrin
360-Degree-package
ServicesConcept development, editorial, photo editing, project management, graphic design, print, video & audio production, advertising, material production, campaign planning
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Multimedia & Print DistributionMultimedia landing page, vodcast, podcast, print
Nearly two million copies
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HighlightPartnership Saalbach Hinterglemm Leogang Fieberbrun and The Red Bulletin
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The world’s most successful skier, Mikaela Shiffrin, calls it the “Home of Lässig.”
Marcel Hirscher describes Saalbach Hinterglemm Leogang Fieberbrunn as “a place that has it all,” while Lucas Pinheiro Braathen dreams of dancing on the podium at the World Ski Championships.
The FIS Alpine World Ski Championships 2025 will take place from February 4 to 16 in Saalbach, with all medals decided on the 1,984-meter Zwölferkogel. To mark the event, Saalbach Hinterglemm Leogang Fieberbrunn is partnering with Red Bull Media House on a 360-degree campaign, including a special Red Bulletin edition with nearly two million copies, eight vodcasts, digital activations, and a 148-page magazine capturing the championship’s highlights and stories.
