ServicesEditorial • Photo Editing • Project Management • Prepress & Lithography • Proofreading • Production • Distribution
HighlightContent Syndication – produced once, leveraged across multiple countries and languages.
ExtentExtent (German edition): 36 + 4 pages
Extent (language editions): 20 pages each (Polish, Hungarian, and Czech)
DistributionDistribution: Everything from a single source – we not only deliver the content, but also the reach. The magazine is distributed as an insert with Servus in Stadt & Land in Austria and Germany, reaching subscribers through a circulation of 65,000 copies in the May 28, 2026 issue.
Red Bull Media House produces GENUSS Magazine for the Green Heart of Austria
It carries the aroma of freshly baked bread and roasted pumpkin seeds, of alpine pastures, orchards, vineyards, and traditional inns. It reveals itself in Graz lettuce, Aussee char, Sauvignon Blanc and Schilcher wines, Ennstal Styrian cheese, and pumpkin seed oil. Above all, however, it shines through the people who transform regional products into extraordinary stories. This abundance is the focus of a new 40-page magazine produced by Red Bull Media House on behalf of Styria Tourism.
GENUSS invites readers on a culinary journey through Styria. Rather than serving as a traditional travel guide, it is a magazine filled with encounters, discoveries, and unexpected perspectives. At its heart are producers, chefs, innkeepers, alpine hut hosts, artisans, and regions that together demonstrate why Styria is regarded as one of Austria’s most exciting culinary destinations.
Readers travel from Erzberg-Leoben through the Graz region, Schladming-Dachstein, Ausseerland Salzkammergut, the Thermal & Volcanic Region, Murtal, and all the way to Southern Styria. Each region tells its own culinary story: from fine dining and traditional tavern cuisine to classic recipes reimagined, alpine gastronomy with a touch of humor, fish from crystal-clear waters, cheese, wine, pumpkin seed oil, honey, chocolate, and a deep passion for craftsmanship.
The magazine combines striking photography with engaging storytelling. It portrays people whose work is defined by skill, conviction, and a strong sense of place: chefs who reinterpret traditional dishes, alpine hut hosts who keep age-old knowledge alive, winemakers who translate landscapes into wine, and producers who refine regional specialties with patience, experience, and exceptional intuition. The result is a multifaceted portrait of Styria—grounded yet surprising, familiar yet modern, deeply rooted in regional traditions while remaining open to the world.
The region’s culinary excellence is also reflected in the numbers: 17 Michelin stars and 233 Gault & Millau toques highlight the outstanding quality found everywhere from mountain huts and country inns to award-winning fine dining restaurants. GENUSS is a magazine designed to inspire readers not only to visit Styria, but to truly taste it.
GENUSS is also available in Czech, Hungarian, and Polish.
