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about us

Red Bull Media House is an award-winning, globally distributed multi-platform media company on a mission to inspire with ‘beyond the ordinary’ stories - both direct-to-consumer and through partnerships.


With a focus on sports, culture and lifestyle content, Red Bull Media House offers a wide range of premium media products across TV, mobile, digital, audio, and print.

Red Bull Media House produces and licenses a broad selection of global live broadcast events, compelling and inspirational local storytelling with original short and long-form programming as well as feature films from around the world.

History 

Red Bull Launches in Austria

Red Bull Launches in Austria

Red Bull Launches in Austria

Red Bull Dolomitenmann

Red Bull Dolomitenmann

Red Bull Dolomitenmann

Legendary windsurfers join Red Bull

The first international athletes to join Red Bull’s roster

Legendary windsurfers join Red Bull

Legendary windsurfers join Red Bull

The first international athletes to join Red Bull’s roster

Team Sauber

Red Bull becomes Formula 1 team owner

Team Sauber

Team Sauber

Red Bull becomes Formula 1 team owner

Red Bull Photofiles Launches

Still Images Made Available for Editorial Use

Red Bull Photofiles Launches

Red Bull Photofiles Launches

Still Images Made Available for Editorial Use

Red Bull Music Academy

First year of the international music event and workshop that continues to shape the future of the best producers, singers, DJs, and musicians

Red Bull Music Academy

Red Bull Music Academy

First year of the international music event and workshop that continues to shape the future of the best producers, singers, DJs, and musicians

Red Bull Crashed Ice

We’ve created sports concepts from the ground up

Red Bull Crashed Ice

Red Bull Crashed Ice

We’ve created sports concepts from the ground up

Football Teams

Red Bull now owns four football teams starting with FC Red Bull Salzburg

Football Teams

Football Teams

Red Bull now owns four football teams starting with FC Red Bull Salzburg

Red Bull Media House Founded

Turning a global brand into a global publisher, formalizing our content creation and distribution business

Red Bull Media House Founded

Red Bull Media House Founded

Turning a global brand into a global publisher, formalizing our content creation and distribution business

The Red Bulletin Launch

First Red Bull Media House product launches in Austria currently published in 7 markets

The Red Bulletin Launch

The Red Bulletin Launch

First Red Bull Media House product launches in Austria currently published in 7 markets

Red Bull Records Launches

Four artists signed including multi-platinum artist AWOLNATION

Red Bull Records Launches

Red Bull Records Launches

Four artists signed including multi-platinum artist AWOLNATION

Speedweek Magazines Launches

Go-to resource for the latest news on more than 70 race classes and over 360 championship series

Speedweek Magazines Launches

Speedweek Magazines Launches

Go-to resource for the latest news on more than 70 race classes and over 360 championship series

First Emmy Award Win

First National Sports Emmy® Award Win for Red Bull Air Race with Fox Sports Network

First Emmy Award Win

First Emmy Award Win

First National Sports Emmy® Award Win for Red Bull Air Race with Fox Sports Network

Red Bull Stratos

Documented, produced, directed and distributed by Red Bull Media House

Red Bull Stratos

Red Bull Stratos

Documented, produced, directed and distributed by Red Bull Media House

Mission to the Moon

Red Bull Media House selected as global exclusive media partner

Mission to the Moon

Mission to the Moon

Red Bull Media House selected as global exclusive media partner

Red Bull in 171 countries

A powerful media network telling stories from around the world

Red Bull in 171 countries

Red Bull in 171 countries

A powerful media network telling stories from around the world

Latest NEWS

NEWS

NEWS

Red Bull Radio Broadcasts Direct To Living Rooms With New Sonos Integration

24- hour linear and on-demand broadcasting service is now available to stream worldwide on the Sonos Controller App

Red Bull Radio Broadcasts Direct To Living Rooms With New Sonos Integration

Red Bull Radio Broadcasts Direct To Living Rooms With New Sonos Integration

Human-powered music discovery championed by Red Bull Radio, a 24-hour broadcasting service that brings local music scenes to a global audience, is now available to stream worldwide on the leading smart speaker brand, Sonos.

The online radio station is curated by a network of choice broadcasters, influential artists and journalists, who introduce listeners to exclusive interviews, mix shows, documentaries, and recordings from the best clubs and festivals worldwide. Listeners can tune in 24 hours a day, 7 days a week, to enjoy an unrivalled range of music content, now streaming in the best wireless audio quality with Sonos.

Red Bull Radio’s Channels are continuous sessions of back-to-back episodes that give listeners an ongoing stream of curated content. Available worldwide, the Channels group episodes of different categories or genres, for an endless listening experience. The Channels include, but are not limited to:

  • Fireside Chat: We pull up a chair with some of music’s most errant characters, to find out how they defined an era, recorded a masterpiece, or just simply pioneered a life in sound. Tune in to one of the latest episodes, which features Swedish superstar, Robyn, who discusses her new album, Honey
  • Earl Sweatshirt Stays Inside: Join hip-hop heavyweight Earl Sweatshirt and his friends, straight from his home studio with conversation and brand-new tunes
  • Headphone Highlights: Get inside the playlists of the world’s finest artists for an insight into their musical minds
  • Ambient & Chill Out: Field recordings, ambient synths and layers of drones you can swim in: welcome to the Recovery Channel
  • In The Mix: Enjoy some of the world’s best selectors as they control a mixer in action - from clubs, festivals and studios around the world
  • All That Jazz: We trip the fantastic through the many myriad styles of jazz, from Scandinavia to Africa to outer space

To stream Red Bull Radio on Sonos, select “Add Music Services” from any Sonos Controller app, scroll down to the Red Bull Radio icon and click “Add to the Sonos”. From there, users can tune into Red Bull Radio’s on-air broadcast and all Channels. Red Bull Radio is also available via www.redbullradio.com, through the Red Bull Radio App (iTunes / Google Play), TuneIn (USA & Canada), and via a select network of international broadcast partners.

Tune in, sit back and discover great music and commentary with Red Bull Radio.   



Intel partners with Red Bull Media House to bring 2018 Red Bull Rampage to life through augmented and virtual reality

Intel partners with Red Bull Media House to bring 2018 Red Bull Rampage to life through augmented and virtual reality

Beginning Thursday, October 25th, Red Bull Rampage fans will be able to experience the event unlike anything else in the past, bringing the entire mountain right into their living rooms – literally! By using the latest augmented reality technology, viewers will be able to place a 3D model of the mountain right into their living room

that is accurate to scale and photo realistic, zooming in and moving around the course at the touch of their fingertips. Multiple points of interest will be mapped across the course, allowing viewers to further explore exclusive content including live 360-degree virtual reality cameras, tricks and full runs overlaid on the mountain, behind the scenes footage, action highlights, interviews and more. The completely new and enhanced second screen experience will be available to mobile viewers on iOS devices supporting ARKit and Android devices supporting ARCore by downloading or updating the latest Red Bull TV app.

The complete experience comes to life using some of Intel’s latest cloud-based data management technology. A drone was programmed to fly specific flight paths and altitudes over the venue in order to take over 1,200 high resolution aerial photos. The photo data set was processed in the Intel® Insight Platform to create a comprehensive 3D visualization of the mountain through a process called photogrammetry. Once the 3D model of the course was created, the product team at Red Bull, along with their development partner Iconic Engine began layering in the additional AR & VR elements and content to bring the experience to life. Both the live broadcast announcers as well as the viewers will be able to interact with the digital mountain and witness real time content updates, completely changing the way viewers experience live events at home.

“It was great to collaborate with Red Bull to bring to life a new and creative experience to the Red Bull Rampage event,” said Cindy Ng, Head of Marketing, Drone Group, Intel Corporation. “With the help of the Intel® Insight Platform, a cloud- based data management and analytics software, customers like Red Bull are able to realize the power of aerial data so said Cindy Ng, Head of Marketing, Drone Group, Intel Corporation. that their fans can experience live events like never before.”

Tune in to the live broadcast of Red Bull Rampage on the Red Bull TV mobile app via Apple and Android devices to explore the enhanced viewing experience, this Thursday, Oct. 25th at 3:30pm PDT.

Intel partners with Red Bull Media House to bring 2018 Red Bull Rampage to life through augmented and virtual reality

Red Bull Rampage fans will be able to experience the event unlike anything else in the past, bringing the entire mountain right into their living rooms!

The Red Bulletin Honored for Editorial Excellence

The Red Bulletin Honored for Editorial Excellence

The Red Bulletin magazine was recently honored by the publishing industry for outstanding editorial content at the 2018 Folio: Eddie & Ozzie Awards. Red Bull’s international active lifestyle magazine took home awards for:

Outstanding Instructional/How to Article: Next Level Fitness – Five Red Bull athletes share advice and tips on how to get into better shape.  

Outstanding Profile or Q&A: Life and Limb -  Profile of Ken Roczen by award-winning writer Mike Kessler, and photographer Joe Pugliese

Outstanding Single Article: The Team is the Hero – The article highlights the efforts of an incredible all-volunteer Icelandic search & rescue crew.

The Eddie & Ozzie awards are a prestigious accolade in the magazine publishing and content creation arenas. This is the second year in a row the Red Bulletin has been honored by the group for its high level of editorial sophistication.

Read current and past articles from The Red Bulletin online.  

The Red Bulletin Honored for Editorial Excellence

The Red Bulletin recognized by publishing industry for outstanding editorial content

Red Bull Stratos Exhibition Opens at the Swiss Museum of Transport in Lucerne

Red Bull Stratos Exhibition Opens at the Swiss Museum of Transport in Lucerne

A new, interactive exhibit featuring the Red Bull Stratos suit and capsule opened at the Swiss Museum of Transport in Lucerne on October 14, a day that marks six years since Felix Baumgartner's supersonic feat. The Red Bull Stratos capsule has been touring the world ever since. After Germany, England, Austria, Japan, Canada, Switzerland becomes its latest home.

The exhibit includes the original capsule, the original suit, four double sided multimedia panels telling the story of the jump, and a new fun augmented reality experience for visitors of all ages. Visitors of the exhibition can virtually step into the suit and simulate their own jump.

The official admission to the exhibition will take place during the Air and Space Days from 12 to 14 October .

More details here: https://win.gs/2OsQMyv

Red Bull Stratos Exhibition Opens at the Swiss Museum of Transport in Lucerne

A new, interactive exhibit featuring the Red Bull Stratos suit and capsule.

Blood Road Takes Home Emmy Award

Blood Road Takes Home Emmy Award

Blood Road, the feature length documentary produced by Red Bull Media House, was honored by The National Academy of Television Arts and Sciences with the News and Documentary Emmy Award for Outstanding Graphic Design and Art Direction. In the award-winning film, Red Bull athlete Rebecca Rusch cycles thousands of kilometers along the Ho Chi Minh Trail through the jungles of Vietnam. The goal is to reach the site where her father, a US Air Force pilot, was shot down in Laos more than 40 years earlier.

“I never in my life thought I would be on a stage holding an Emmy. It’s like the Olympic medal of documentaries," Rusch said. “My dad has given me so much, and those gifts just continue. This was an amazing moment and I’m going to continue that momentum to do good and ‘be good.’”

Blood Road is currently available to stream on Red Bull TV.

Photo credit: Marc Bryan-Brown Photography

Blood Road Takes Home Emmy Award

Blood Road wins Emmy for Outstanding Graphic Design and Art Direction

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