Beginning Thursday, October 25th, Red Bull Rampage fans will be able to experience the event unlike anything else in the past, bringing the entire mountain right into their living rooms – literally! By using the latest augmented reality technology, viewers will be able to place a 3D model of the mountain right into their living room

that is accurate to scale and photo realistic, zooming in and moving around the course at the touch of their fingertips. Multiple points of interest will be mapped across the course, allowing viewers to further explore exclusive content including live 360-degree virtual reality cameras, tricks and full runs overlaid on the mountain, behind the scenes footage, action highlights, interviews and more. The completely new and enhanced second screen experience will be available to mobile viewers on iOS devices supporting ARKit and Android devices supporting ARCore by downloading or updating the latest Red Bull TV app.

The complete experience comes to life using some of Intel’s latest cloud-based data management technology. A drone was programmed to fly specific flight paths and altitudes over the venue in order to take over 1,200 high resolution aerial photos. The photo data set was processed in the Intel® Insight Platform to create a comprehensive 3D visualization of the mountain through a process called photogrammetry. Once the 3D model of the course was created, the product team at Red Bull, along with their development partner Iconic Engine began layering in the additional AR & VR elements and content to bring the experience to life. Both the live broadcast announcers as well as the viewers will be able to interact with the digital mountain and witness real time content updates, completely changing the way viewers experience live events at home.

“It was great to collaborate with Red Bull to bring to life a new and creative experience to the Red Bull Rampage event,” said Cindy Ng, Head of Marketing, Drone Group, Intel Corporation. “With the help of the Intel® Insight Platform, a cloud- based data management and analytics software, customers like Red Bull are able to realize the power of aerial data so said Cindy Ng, Head of Marketing, Drone Group, Intel Corporation. that their fans can experience live events like never before.”

Tune in to the live broadcast of Red Bull Rampage on the Red Bull TV mobile app via Apple and Android devices to explore the enhanced viewing experience, this Thursday, Oct. 25th at 3:30pm PDT.

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The Red Bulletin magazine was recently honored by the publishing industry for outstanding editorial content at the 2018 Folio: Eddie & Ozzie Awards. Red Bull’s international active lifestyle magazine took home awards for:

Outstanding Instructional/How to Article: Next Level Fitness – Five Red Bull athletes share advice and tips on how to get into better shape.  

Outstanding Profile or Q&A: Life and Limb -  Profile of Ken Roczen by award-winning writer Mike Kessler, and photographer Joe Pugliese

Outstanding Single Article: The Team is the Hero – The article highlights the efforts of an incredible all-volunteer Icelandic search & rescue crew.

The Eddie & Ozzie awards are a prestigious accolade in the magazine publishing and content creation arenas. This is the second year in a row the Red Bulletin has been honored by the group for its high level of editorial sophistication.

Read current and past articles from The Red Bulletin online.  

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A new, interactive exhibit featuring the Red Bull Stratos suit and capsule opened at the Swiss Museum of Transport in Lucerne on October 14, a day that marks six years since Felix Baumgartner's supersonic feat. The Red Bull Stratos capsule has been touring the world ever since. After Germany, England, Austria, Japan, Canada, Switzerland becomes its latest home.

The exhibit includes the original capsule, the original suit, four double sided multimedia panels telling the story of the jump, and a new fun augmented reality experience for visitors of all ages. Visitors of the exhibition can virtually step into the suit and simulate their own jump.

The official admission to the exhibition will take place during the Air and Space Days from 12 to 14 October .

More details here: https://win.gs/2OsQMyv

Blood Road, the feature length documentary produced by Red Bull Media House, was honored by The National Academy of Television Arts and Sciences with the News and Documentary Emmy Award for Outstanding Graphic Design and Art Direction. In the award-winning film, Red Bull athlete Rebecca Rusch cycles thousands of kilometers along the Ho Chi Minh Trail through the jungles of Vietnam. The goal is to reach the site where her father, a US Air Force pilot, was shot down in Laos more than 40 years earlier.

“I never in my life thought I would be on a stage holding an Emmy. It’s like the Olympic medal of documentaries," Rusch said. “My dad has given me so much, and those gifts just continue. This was an amazing moment and I’m going to continue that momentum to do good and ‘be good.’”

Blood Road is currently available to stream on Red Bull TV.

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Photo credit: Marc Bryan-Brown Photography